It is not surprising to see more and more people quitting their jobs and starting their own business. Some start with the traditional brick and mortar business and some try their luck in the online world. I’ll be discussing the online side and will show you how to start an online business from home.
Why Online Business?
The number of people going online is increasing every single day. As of 2018, there are around 3.75 billion people online! That is a massive amount of people.The number will just go up as internet becomes more accessible. Unlike a decade or two ago, you don’t even have to own a computer to access the internet. In fact, I am typing this blog for you from my smart phone.
If Mark Zuckerberg who is a college drop out was able to build an empire of a billion people who are crazy checking about their friends and enemies whereabouts on facebook and so can you. Anyone can be successful online – as long as you have the will.
Top 3 Reasons Why You Should Own An Online Business
1.) It’s easier to manage. Building a traditional brick and mortar business in my opinion takes a lot of your precious time just to get started. You’ll have to find the right location where you will put it up, get approval from the local authorities, hire people and the exhausting list goes on. You haven’t even started with your operation and you are already exhausted.
With an online business, the only important thing that you need to secure is an internet connection!
2.) You don’t have to leave your home and beat the traffic. The best part of starting an online business is that you can do it from the comfort of your sofa.
The benefits of working from home will make you think why our educational institutions trained us to find a job after graduation. In my opinion, working from home is better and schools should encourage people to cultivate their entrepreneurial skills rather than use their talents for someone else’s business.
3.) It is the future. Have you ever thought of something and people thought you are crazy for thinking such weird stuffs and worst turn it into some sort of business then after a couple of years, you will find out that your idea has been turned into a promising business already?
Who would have thought that food and grocery deliveries will be taken seriously 50 years ago? Sounds like some random ideas from a lazy guy!
Who would think that ride sharing like Uber will become one of the profitable business?
Who would have thought that you can actually sell a product without you making or handling the actual products and earn a sizable profit by selling them to people online?
All the arrows are pointing towards going online!
4 Things You Need To Succeed Online
Since your audience are online, you need to be creating your online footprints too. Building a website which sounds like a giant task is actually not difficult thing to do.
Because of the vast amount of people going online now, a lot of companies made it so easy for anyone who doesn’t have any coding skills to build a website. I recommend you try the Free Site Builder I am using through Wealthy Affiliate to get you started.
Your content will be the bread and butter of your business. It should be something that will help your audience’s life better or something that will solve their problems.
3. Easy to navigate website
Whoever visits your website are interested on what your business is about. Don’t make it hard for them to navigate your site. The last thing that you would want is for the user to leave your site because it’s confusing if not annoying.
4. Reach & Keep Your Audience
Which comes first, the egg or the chicken?
Which comes first, your content or your audience?
It’s a never ending debate but whichever you think the right answer is, you should always bear in mind that you need to reach out to your audience. Find a way to engage your user in your business.
How to reach your audience?
- Make sure your content is relevant to your audience. You won’t offer a hearing aid to someone who has an eye problem and vise versa.
- Offer something that is helpful. Don’t give them rubbish product. Make some research and offer solutions to their problems.
- Search engines should love you. Google, Bing and Yahoo are the top 3 search engines today and once you gain their trust, they will start to love you and you will live happily… unless you screw something up. It’s not the end though. In fact, it is just the start. Once you get google love, you will start appearing on their first page. And whoever your target market is, google will show them solutions to their problems through the content in your site. How cool is it?
- Offer a loyalty program. Once you have your customer, it is important to reward them the first time and let them feel they are important and the more they come back to your site, the more it will be rewarding for them.
It is easier to do business with your returning customer than someone who is conducting business with you the first time.
Starting an online business is the easiest way to tap your entrepreneurial side. As long as you have an internet connection, you are all set. With billions of people going online everyday, there’s no doubt online business is the future. You can do it anywhere in the world as long as internet can be accessed.
If ever you have any questions or you need any help in starting your online business, feel free to leave a comment below and I will be more than happy to help you out.